You know your customers best! So dont let perfection stop you, just start creating and analysing the results.
As long as you are authentic no one will care if your are using just your phone and yourself! People want to connect to real people and the expertise you provide. That is authentic and cannot be faked.
The best and easiest way is to start doing "evergreen content"
"How can I X for Y?"
"What should I use to do Z?"
"What X do you recommend to Y?"
Remember your visitors come to your store to be educated and they seek your expertise.
Other great content formats are:
-Product unboxings
-New Product deliveries to your store, be RAW and authentic!
-Product comparisons for different budgets, pros and cons
-Seasonal content, activity driven products, what for what...
Cohost shows with suppliers or external experts showing sneak peeks to upcoming products